The Modern Lifestyle International Pavilion is a collection of imported products revolving around "taste, fashion and originality".

Taste -- a choice that determines image and connotation

Fashion -- an attitude that interprets style and trends

Originality -- a personality that reflects concept and value

The Modern Lifestyle International Pavilion is located in the W5 Hall of the Shanghai New International Expo Center. It covers an area of 11,500 square meters and features 530 booths. It is made up of various national and regional pavilions, including South Korea, Japan, Pakistan, Malaysia, Nepal, and Taiwan (China). A total of 452 companies from 15 countries and regions, including Japan, South Korea, Malaysia, Singapore, Vietnam, Thailand, Nepal, Pakistan, India, Poland, Lithuania, Taiwan, and Hong Kong, will display their high-quality products. Over 4,000 professional buyers have been attracted to the high-end product fair.

The East China Fair held two matching conferences for local buyers on March 2 and 3, showcasing quality products from Japan and South Korea. A total of 58 well-known buyers from East China participated in the event, which featured 137 overseas exhibitors and 697 matching events.