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Home > Policy & Rules > Privacy Policy

Privacy Policy

Date: 2019-06-24

Privacy Policy

The East China Fair (hereinafter referred to as We) respects your privacy. Our privacy policy aims to explain who we are, how we collect, share, and use your personal information and how you can protect your legitimate rights and interests.

The privacy policy applies to personal information collected by the official website of the East China Fair ( (hereinafter referred to as website) and personal information collected by us when you use our service (including but not limited to our website, official WeChat account, and other domestic and international social media accounts), for example, when you apply for services offered by the East China Fair (hereinafter referred to as ECF).

If you have any questions or concerns about our usage of your personal information, please refer to the contact information at the bottom of our privacy policy.

We may collect your personal information, which can be divided into the following categories:

Information that you provide voluntarily

In order to use our services, we may ask you to provide personal information, including:

i. Contact information such as your name, address, telephone number, email address, fax number, gender, etc.;

ii. Pictures of your ID for business use and pictures of yourself, etc.;

iii. Information that may help us serve you better, such as your company name, company type, company size, your position,

sourcing demands, etc.;

iv. Personal information that we collect through questionnaires, surveys or other activities, etc.;

v. Personal information that we provide to customer service agents to investigate or solve a problem, etc.;

vi. Passport number, nationality, country of residence.

We use this personal information to help you attend the East China Fair. The personal information that you are asked to provide, and the reasons why you are asked to provide it, will be made clear to you when we first ask you to provide it.

Information that we collect automatically

When you visit our websites, we may collect certain information automatically from your device. In some countries, including members of the European Union, this information may be considered personal information under applicable data protection laws.

Specifically, the information we collect automatically may include information such as your IP address, device type, unique device identification numbers, browser-type, geographic location, and other technical information. We may also collect information about how your device has interacted with our websites, including the pages accessed and links clicked.

Collecting this information enables us to better understand people who visit our websites, where they come from, and what content interests them. We use this information for internal analytics purposes and to improve our services.

Some of this information may be collected using cookies and similar tracking technology.

Information that we obtain from third party sources

From time to time, we may receive personal information about you from third party sources, but only when we have checked that these third parties either have your consent or are otherwise legally permitted or required to disclose your personal information to us.

The types of information we collect from third parties includes information provided by professional exhibition organizations and other event assistance parties. We use information we receive from third parties to provide you with better services.

In general, we will use personal information we collect about you only for the purposes described in this Privacy Policy or for purposes that we explain to you at the time we collect your personal information. However, we may also use your personal information for other purposes that are incompatible with the purposes we have disclosed to you (such as purposes in the public interest, scientific or historical research purposes, or statistical purposes) if and where this is permitted by applicable data protection laws.

Who do we share your personal information with?

We may disclose your personal information to the following:

Third party service providers and partners who provide data processing services to us (for example, professional agencies that provide technical support for the services on our websites), or who otherwise process personal information for purposes that are described in this Privacy Policy or disclosed to you when we collect your personal information;

Exceptions to obtaining authorization and consent

In accordance with relevant laws and regulations, we may collect and use your personal information in the following situations without obtaining your authorization:

i. Where it is directly related to national security and national defense security;

ii. Where it is directly related to important public interests such as public security and public health;

iii. Where it is directly related to criminal investigations, prosecutions, trials and enforcement of judgments, etc.;

iv. Where it is for protecting the fundamental legal rights of you or other individuals, such as life and property, but it is also

difficult to obtain consent from you;

v. Where you yourself has disclosed the personal information we collected to the public;

vi. Where personal information is collected through legitimate and public channels, such as legitimate news reports,

government information disclosure, etc.;

vii. Where it is necessary to sign and perform the contract according to your requests;

viii. Where it is necessary to maintain the safe and stable operation of products or services provided by us, including

recognizing and solving malfunctions in said product or service;

ix. Where it is necessary for legitimate news reporting;Where it is necessary to conduct statistical or academic research for

the public interest; and when sharing the results of academic research or descriptions, applying a de-identification

method to personal information contained in the results; or

x. Other circumstances as stipulated by laws and regulations.

Disclosure to any other person with your consent

Legal basis for processing personal information (EU visitors and customers only)

If you are a visitor or customer from the European Union, our legal basis for collecting and using the personal information described above will depend on the personal information concerned and the specific context in which we collect it.

However, we will normally collect personal information from you only

Where we need the personal information to perform a contract with you;

Where the processing is in our legitimate interests and not overridden by your rights;

Where we have your consent to do so.

In some cases, we may also have a legal obligation to collect personal information from you or may otherwise need the personal information to protect your vital interests or those of another person.

If we ask you to provide personal information to comply with a legal requirement or to perform a contract with you, we will make this clear at the proper time and advise you whether the provision of your personal information is mandatory or not (as well as of the possible consequences if you do not provide your personal information).

If we collect and use your personal information for our legitimate interests (or those of any third party), this interest will normally be to operate our events, to communicate with you and provide you with the best possible service, or for our legitimate commercial interest, for instance, when responding to your queries, working to improve our services, detecting or preventing illegal activities, or any other legitimate interest.

If you have questions or need further information concerning the legality of how we collect and use your personal information, please contact us.

Cookies and similar tracking technology

We use cookies and similar tracking technology (collectively, "Cookies") to collect and use personal information about you, including to offer content that may be of interest to you. For further information about the types of Cookies we use, why we use them, and how you can control Cookies, please see our Cookie Policy.

How do we keep your personal information secure?

We use appropriate technical and organizational measures to protect the personal information that we collect about you. The measures we use are designed to provide a level of security appropriate to the risk of processing your personal information.

Data retention

We retain personal information we collect from you where we have an ongoing legitimate business need to do so (for example, to provide you with a service you have requested or to comply with applicable legal requirements).

When we have no ongoing legitimate business need to process your personal information, we will either delete it or make it anonymous; if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

Your data protection rights

If you are a resident of the European Union, you have the following data protection rights:

If you wish to access, correct, update or request deletion of your personal information, you can do so at any time by contacting us.

In addition, you can object to the processing of your personal information or ask us to restrict the processing of your personal information. Again, you can exercise these rights by contacting us using the contact details provided under the "How to contact us" heading below.

You have the right to opt out of the exhibition information and servicse we send you at any time. You can do this by clicking on the "unsubscribe" link in the e-mails we send you.

Similarly, if we have collected and processed your personal information with your consent, then you can withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing of your personal information conducted in reliance on lawful processing grounds other than consent.

We respond to all requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection laws.

Updates to this Privacy Policy

We may update this Privacy Policy from time to time in response to changing legal, technical or business developments. When we update our Privacy Policy, we will take appropriate measures to inform you. We will obtain your consent to any material Privacy Policy changes if and where this is required by applicable data protection laws. You can see when this Privacy Policy was last updated by checking the "last updated" date displayed at the top of this Privacy Policy.

How to contact us

If you have any questions or concerns about our use of your personal information, please contact us:

Tel: 0086-21-63539968

Fax: 0086-21-62561068


If you are not satisfied with our reply, or if you believe that our personal information processing actions have damaged your legitimate rights and interests, you may also seek a solution by initiating a lawsuit to the court of competent jurisdiction in which the defendant is domiciled.